The air inside the Megatrade Halls of SM Megamall hums with the sound of weaving looms, soft laughter, and lively conversation. The scent of freshly polished wood mingles with the faint aroma of local coffee from one of the nearby booths. In every direction, color and texture fill the space — from hand-dyed fabrics and finely carved wooden furniture to delicate beadwork and handwoven baskets that carry the mark of both tradition and modern design.
This is the 2025 National Arts and Crafts Fair (NACF), a celebration of Filipino creativity that brings together more than 300 exhibitors from across the country. Organized by the Department of Trade and Industry (DTI) through its Bureau of Market Development, Promotions, and OTOP (BMDPO) in partnership with the Office of Senator Loren Legarda, the NACF has once again transformed the Megatrade Halls into a living museum of Philippine artistry.
The Country’s Creative Heartbeat
From opening day, visitors—families, students, collectors, and buyers—have come to experience how Filipino artisans are redefining tradition. In one corner, weavers from Kalinga demonstrate backstrap weaving as vivid geometric patterns come to life on the loom. Nearby, the T’boli of South Cotabato display their distinctive t’nalak cloth dyed with natural pigments. The Maranaw artisans present their brassware and torogan-inspired designs, while exhibitors from Antique proudly showcase patadyong weaves that carry the legacy of their province’s women’s cooperatives.
Every booth tells a story. Each artisan represents a community, a heritage, and a continuing dialogue between the past and the future.
Honoring the Masters
At the heart of the fair are the Gawad sa Manlilikha ng Bayan (GAMABA) awardees — the National Living Treasures whose mastery preserves the Philippines’ intangible cultural heritage. Their presence lends the event both prestige and purpose. Visitors gravitate towards them, amazed at the generational knowledge being preserved and passed down for future generations.
During the daily program, Schools of Living Traditions (SLTs) offer demonstrations of traditional crafts passed down through generations. Young apprentices share how their elders are teaching them to weave, carve, or mold clay by hand.
These cultural bearers remind everyone that heritage is not frozen in the past but continues to grow, adapt, and thrive.
Tradition Meets Modern Design
This year’s fair also shines a spotlight on innovation. Curated by the Design Center of the Philippines (DCP), several exhibits explore how traditional materials can take on new life through design collaboration. Modern furniture made from rattan, bamboo, and wood stand beside minimalist lighting fixtures crafted by artisans from Pampanga. Jewelry and fashion accessories reinvent indigenous motifs for the contemporary market.
Visitors can see how form and function coexist in the works on display. Even familiar crafts are reimagined through the creative use of color, pattern, and material.
Workshops and Live Demonstrations
Beyond the exhibits, the NACF’s daily schedule includes workshops, live performances, and business talks. Resource persons from partner agencies share insights on branding, product innovation, and intellectual property. Potters, weavers, and woodcarvers hold live demonstrations that captivate visitors and inspire future artisans.
For participants, the NACF is both an opportunity to connect with buyers and a venue for learning new ideas that can sustain their craft.
Partnerships that Empower Communities
The success of the NACF lies in the strong collaboration between government agencies and creative communities. The DTI-BMDPO continues to play a key role in helping artisans reach new markets through trade promotion and product development support. The National Commission for Culture and the Arts (NCCA) ensures that traditional knowledge is preserved, while the Design Center of the Philippines (DCP) bridges heritage and innovation through design thinking.
The Office of Senator Loren Legarda remains a steadfast partner in this endeavor. Since its inception, Legarda has envisioned the NACF as both a cultural and economic platform — one that recognizes the artistry of Filipino communities while providing them with opportunities for growth.
Senator Legarda has long supported the empowerment of local artisans, particularly women’s cooperatives and weaving centers that sustain families through traditional crafts. Many of these groups are once again part of this year’s fair, sharing not only their products but also their stories of resilience and creativity.
“Every artisan who joins the fair brings with them the story of a community. Through their hands, we see how creativity can transform lives and how culture remains our strongest foundation for progress,” Legarda said.
A Celebration for All Filipinos
As the 7-day fair continues, the energy inside the Megatrade Halls buzz with energy and enthusiasm. Every day brings new faces, conversations, and discoveries. Students observe weaving techniques. Entrepreneurs explore partnerships. Tourists bring home handmade pieces that carry the spirit of the islands.
The NACF has grown beyond being a marketplace. It has become a meeting place for ideas, cultures, and generations. It invites visitors to see the beauty of Filipino craftsmanship not just as art to be admired, but as a living tradition to be supported and shared.
Visit the 2025 National Arts and Crafts Fair
The 2025 National Arts and Crafts Fair runs from October 23 to 29, 2025, at the Megatrade Halls 1–3, SM Megamall, Mandaluyong City. Admission is free.
Experience the artistry of Filipino weavers, carvers, potters, and designers from all over the country. Discover handcrafted products that carry the stories of our communities and celebrate the creativity that continues to shape the nation’s identity.
For updates, follow DTI.BMDPO on Facebook and Instagram or email bmdpo@dti.gov.ph.
The NACF stands as a living testament to what happens when tradition, innovation, and community come together — a true tapestry of Filipino pride and craftsmanship.
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