July 14, 2025, Manila, Philippines — Trending Filipino skincare brand Dermorepubliq has earned the Emerald Award at this year’s TikTok Shop Philippines Beauty and Personal Care Annual Awards for being the platform’s top-selling beauty brand, in recognition of its outstanding sales achievement and performance through short video content.
The award highlights Dermorepubliq’s success in building a strong community and driving authentic engagement through relatable creator-led videos and grassroots partnerships. The recognition places Dermorepubliq ahead of bigger beauty brands on the platform, underscoring the impact of video-led e-commerce and community trust in today’s social commerce space.
“This award is a milestone for our team and everyone who believes in our brand,”said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results. We’re grateful for their trust and excited to keep delivering products and content that genuinely connect.”
Sta. Barbara added that the recognition highlights how genuine trust and confidence from customers and creators continue to drive authentic conversations and real results for the brand.
Dermorepubliq’s growth on TikTok Shop is driven by a full-funnel strategy that combines brand awareness efforts with conversion-focused content to deliver stronger results. By building trust and collaboration with its creators and customers, the brand has grown a more connected and engaged community that supports its grassroots approach. This community-first approach helps generate authentic content, amplify its message, and sustain long-term growth, which continues to set Dermorepubliq apart in the competitive local beauty market.
Among its recent campaigns is the #DoItWithDermoChallenge, which encouraged TikTok users to showcase their skincare routine by dancing to the official “Do It With Dermo Dance Craze” featuring the steps of splash, spray, pat, and swipe. Running from June 16 to 29, the campaign gained strong traction on TikTok, generating over 1,000 entries and leveraging the brand’s creator network to drive authentic and educational content.
Following receipt of the award, Dermorepubliq plans to share the milestone across its social channels and integrate it into its affiliate program to acknowledge partners who contributed to its growth.
The brand’s recognition this year comes after its win at the TikTok Ad Awards Philippines 2024, where its “Your New Holy Grail” campaign was named Best Local Hero Campaign for relatable storytelling and community-driven recommendations..
Dermorepubliq products are available on TikTok Shop, Shopee, Lazada and at its official website, www.dermorepubliq.com. The brand also has kiosks located at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa and Riverbanks Center.
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About Dermorepubliq
Dermorepubliq is a local skincare brand founded in 2020 by Keith Sta. Barbara. Specializing in science-based formulations that prioritize quality and results, Dermorepubliq offers a growing range of meticulously crafted products. Designed for men and women aged 18-35, the brand combines affordability, efficacy, and is both dermatologically tested and hypoallergenic, empowering young adults to embrace their skin's natural beauty. With a strong presence on platforms like Shopee, Lazada, TikTok, and physical stores at SM Masinag, SM Tanza, Dermorepubliq has become a leading name in the Philippine skincare industry.
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