Saturday, May 12, 2018

InnoFest has come home. After launching show-stopping events in South Africa and France, LG Electronics brought its annual InnoFest roadshow to Asia from April 23 to 25. Held at the new LG Science Park in Seoul, South Korea, InnoFest Asia 2018 welcomed over 250 representatives from LG, its distribution / retail partners and members of the media from all over the region.

This year’s event, themed “An Invitation to the AI Home That Thinks of You,” introduced LG’s range of smart appliances equipped with LG’s SmartThinQ, the brand’s signature AI technology, and high-tech innovations aimed at making daily life easier and more convenient for the consumer. Guests were able to experience these products for themselves in a set-up designed to emulate a natural home environment. A mock living room, kitchen, and laundry room a displayed a variety of products embedded with AI technology and designed to seamlessly integrate into everyday life.


The mock kitchen highlighted LG’s latest InstaView Door-in-Door fridge technology, now applied to Multi-Door refrigerators. Featuring a sleek and elegant stainless steel design, LG’s InstaView Door-in-Door refrigerators come with a glass panel that illuminates the interior with two simple knocks so users can conveniently scan the contents for faster and easier access to their favorite drinks and snacks. This distinctive feature offers an energy-efficient and comfortable way to look inside without opening the appliance door, leading to less cold air escaping and fresher food for longer.
Transforming consumers’ kitchen experience even more, the InstaView Door-in-Door refrigerator is equipped with LG’s SmartThinQ—users can remotely control their refrigerator with their smartphone, enabling them to set the refrigerator temperature and diagnose appliance problems on a connected application. This smart appliance can also call up recipes based on the ingredients inside the refrigerator, and relay instructions to LG smart ovens, which automatically adjusts cooking setting after receiving the recipe.

From the kitchen, guests can move on to a makeshift laundry room to experience the TWINWash washing machine, a convenient and time-saving appliance with both a main washer and mini washer that makes it possible to wash two loads of laundry simultaneously. The TWINWash washing machine also comes fully equipped with Wi-Fi connectivity, enabling users to easily control and remotely monitor their appliance, download wash cycles and track energy use.
In the living room, users were introduced to the pride and joy of LG’s Home Entertainment division: the newest OLED TV model. Equipped with LG's α (Alpha) 9 intelligent processor, LG’s OLED TV offer enhanced picture quality and true-to-life colors from virtually any viewing angle. To complement this superior image rendering feature, LG’s OLED TVs also support Dolby Atmos for an immersive audio-visual experience. AI functionality is also embedded in the sets—viewers can speak directly into the remote control to enjoy the latest voice assistant technology. LG’s ThinQ AI-enabled TVs also use services based on the Electronic Program Guide (EPG) to deliver real-time information and locate channels offering desired content. Viewers can say “search for this movie’s soundtrack” or “turn off the TV when this program is over” without repeating the program’s title or specifying a time.
“LG InnoFest is the perfect opportunity to introduce our unique ThinQ AI-enabled products to our partners in key regions,” said Han Chang-hee, vice president of LG’s Global Marketing Center. “AI technology is fast becoming a part of our world but the realization of how fast this revolution is coming is still unrealized by many consumers. InnoFest allows us to bring our partners — who are engaging local customers on a daily basis — into the fold.”

InnoFest Asia 2018 also featured zones that showcased LG’s latest range of smart home appliances (refrigerators, washing machines, vacuum, dishwashers, microwave ovens and airconditioners), the brand’s energy-saving inverter technology, and its array of premium TVs including SUPER UHD models.

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About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies―Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business―and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For more details on how LG products can help improve your life, visit lg.com/ph, like @LGPhilippines on Facebook, and follow @LGPhilippines on Instagram.

Sunday, May 6, 2018

Summer days are made for adventure and fun and luckily for us, the Philippines has no shortage of beautiful places to discover. This summer, Power Mac Center (PMC) is giving you a chance to explore one of the best islands in the world ─ El Nido, Palawan!


The premier Apple partner flew its brand ambassadors ahead to explore the amazing islands of El Nido to show how you can conquer new grounds and make unforgettable memories. Bringing their favorite summer adventure must-haves from Power Mac Center, Iza CalzadoKaila EstradaDaniel MatsunagaTommy EsguerraVanessa Matsunaga, and Ben Wintle were all out in their journey to escape the city and truly enjoyed a life without worries.


You too can take the first step to #FindingParadiseby joining Power Mac Center’s ultimate summer giveaway! Simply visit Power Mac Center and purchase any of the featured products from participating lifestyle partners Catalyst (waterproof cases), DJI (drones), GoPro (action cameras), LACIE(external hard drives), Marley (wireless headphones), STM (laptop bags), and Thule (travel bags) to earn raffle entries.


It’s the perfect excuse to get those new accessories you’ve been eyeing. Whether it’s a fancy drone for capturing breathtaking sceneries, the latest action camera to record your inner daredevil, or perhaps a heavy-duty hard drive for when you just can’t leave work even when on holiday, there’s certainly something Power Mac Center can offer the digital nomad in you. Make sure your beloved iPhone or MacBook is protected from the elements so you can lounge all you want with a good book and some music to keep you company.


“These days, gadgets and accessories are part of our lifestyle. If summer to you means sun on your shoulders, sand in your toes, and the melodious crashing of the waves, then by all means, go ahead. Power Mac Center proves that you can take your favorite stylish tech accessories to any adventure ─ paradise included,” said Power Mac Center Marketing Director Joey Alvarez.


Three very lucky winners will get free roundtrip tickets for two (2) to El Nido, Palawan via AirSWIFT, plus hotel accommodations in Casa Kalaw at Lio Beach for 3 days and 2 nights. AirSWIFT is the only airline offering flights from Manila to El Nido, whereas Casa Kalaw is nestled within Lio Tourism Estate, the first eco-masterplanned development in the island. It’s indeed the ultimate dream vacation anyone can ask for!


Promo runs from May 1 to 31, 2018. For the full mechanics and contest details, visit Power Mac Center (@powermaccenter) on FacebookTwitterInstagram, or YouTube.